Beyond the bronco Mexico, mezcal is related to Mexican festivities and traditions steeped in rural customs and traditions.
In Oaxaca, people meet, gather, invite and celebrate around a Convite: at births, baptisms, marriages, anniversaries, birthdays, bridal requests, “mayordomía”, communal work, parades and festivities such as Guelaguetza, Day of the Dead, Christmas and New Year.
Oaxacan mezcal cannot be understood without its unique context of art and Zapotec tradition expressed in its landscapes, architecture, artesanal crafts, music, gastronomy, graphic arts, folklore and textiles.